Dressing up vs. dressing down- what’s your brand

I just stumbled across this op ed piece in the Fashion and Style section of the NY Times and thought it was great food for thought! What do you think? My brand is dressing like a tomboy (maybe too much of the time!). To read the whole article you can search for the title just below.

The Casual Couture of the Average American

It wasn’t long ago that we wore suits and dresses on planes, in restaurants or at the theater. Now for many of us, jeans suffice. There are even office-appropriate yoga pants, while tailored sweatpants made an appearance at Mercedes-Benz Fashion Week last fall.

As the semi-annual event returns to New York this week, will we see more evidence of a culture that’s taken comfort to the extreme?

Clothes Complete the Brand

By Troy Alexander

Troy Alexander is the founder of the Troy Alexander Project, a fashion and lifestyle focused blog.

How you dress is a reflection of your personal brand, something I don’t believe our culture emphasizes enough. What is personal brand? It is the image or impression you want the world to see; how well put together you are, how smart you are and how professional you are. As Christian Dior put it, “Elegance must be the right combination of distinction, naturalness, care and simplicity,” but “the most important of all is care. Care in choosing your clothes. Care in wearing them and care in keeping them.” So when you dress too casually, what you are saying, in my opinion, is you’ve lost sight of your brand or maybe you never thought of yourself as having one. Or even worse, that you don’t care.

Whether it is for work or on your own time, dressing for the unexpected should be at the forefront of your mind. Think about how many times you have been called into a meeting you weren’t expecting or run into an ex-boyfriend or girlfriend. Isn’t one of the first things you think after the encounter is “I wish I had been wearing something different”? If we all put thought into not dressing so casually, in really thinking about what message we wanted to send about ourselves, I don’t think casual dress would be as appealing. Society may tell us we can dress more casually, but why do we want to? Just because you can doesn’t mean you should.

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